Squarespace vs. WordPress in 2020 | Which Website Builder is Best
Squarespace vs. WordPress
It’s Shane Perry and I’m here to settle the debate of the decade, Squarespace or WordPress.
So I’m not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option for building your website. So instead what we’re going to do is a side by side comparison of Squarespace and WordPress in five different categories to give you the latest information and help you decide which one is best for you category.
Ease Of Use Comparison
Number one, ease of use. While Squarespace does have a slight learning curve, it’s not nearly as complex as WordPress, largely because Squarespace doesn’t have as many options with a sizable collection of templates and a variety of fonts and colors, you can easily switch up your content and style.
Plus, the drag and drop block editor makes it easier to add images, videos, and audio without using code. On the other hand, WordPress is definitely not for beginners when it comes to the back end. Over the years, the user interface has grown to a full-fledged CMS platform that offers better control over website design and functionality. There are both coatless and coated builders available for WordPress and the right themes and plugins can help you build a website drag and drop style.
That said, you’ll still want a basic knowledge of HTML and text to create or customize your website on WordPress.
Templates And Theme Comparison
Category number two templates and themes. WordPress has the biggest collection of themes compared to any website builder. I’m talking thousands of templates but is more always better? Let’s see Squarespace.
It features a variety of 110 templates across 14 categories, including blogs, travel, photography, online stores, and so on. With so much to cover, there aren’t many templates per category, but of course, everything from the font to the images to the content can be customized. Plus, all of the templates are mobile, responsive, meaning you don’t need to do any extra work for mobile and desktop users. WordPress themes, on the other hand, are plentiful.
However, not all of them are as polished. Since WordPress is an open-source and anyone can create themes, it’s also not super easy to switch up your theme. Aspecific plug plugins and functionality may not be one size fit all. You may also have to put in extra work to ensure your site is optimized for mobile and desktop users.
Category number three features. Both website builders are loaded with quality features. But let’s break down how these two hold up based on builtin SEO systems and e-commerce compatibility. First up, SEO, every Squarespace website has basic SEO built-in, meaning they’re automatically SEO friendly. Your data is automatically structured, your site map is automatically generated and linked and meta tags are automatically generated. Amazing, right? WordPress also provides some SEO friendly themes, but the real power of SEO on WordPress comes from the plugins with a plugin like used.
For instance, you’ll learn exactly what you need to optimize your title tags, metadata, and descriptors next. Content management system. Squarespace is a hosted CM’s drag and drops website builder, which means it has ECMS that you can use on any browser. Alternatively, WordPress is a CMS, which means you can build a fully customized website with complex functionality using the WordPress CMS.
This is a super powerful tool that lets you do post scheduling, comment management, multi-author advantage, and multilingual settings. But to unlock the WordPress VMS, The Marketing Podcast you’ll need to pass a pretty steep learning curve.
If you’re interested in SEO help you can find our services here.
Finally, e-commerce compatibility. The obvious choice for e-commerce store owners in the past few years has been Shopify. But both Squarespace and WordPress are fully e-commerce compatible and offer cheaper options. Squarespace offers an all in one solution for e-commerce from its business plan and up and with polished templates and tools, it’s pretty easy to set up shop.
Keep in mind, Squarespace is only compatible with Stripe and PayPal for payment processing on WordPress. You’ll need a plug-in like e-commerce to transform your website into an e-commerce haven.
Once you do, though, while commerce has you covered with every tool you need straight out of the box and more flexible payment processing through Google Checkout to checkout pioneer and Bitcoin category for extensions and plugins, WordPress has fifty-five thousand plugins.
Squarespace is still a little new to the app game. They’ve recently launched Squarespace Extensions, which has third party apps mainly for e-commerce store owners, for example, after ship and Easy Ship help you manage your fulfillment and shipments.
It’s also worth noting that the apps are developed in-house so they work seamlessly with Squarespace and can be trusted. WordPress is plugins, on the other hand, have the ability to unleash the builder’s full power. As I mentioned, there is no shortage of apps to choose from. A few favorites among the apps IMO team include Elementary, one of the most popular drag and drop page builders available, and Yoast SEO.